More than dialogue
Game localization covers in-game dialogue and menus, but also tutorial text, achievement names, marketing copy, and store listings — each with its own tone and space constraints.
Space and context constraints
UI text often has strict character limits, and translators need context — screenshots or a build to play — to avoid mistranslating ambiguous short strings like button labels.
Cultural adaptation
Some content — humor, idioms, cultural references — doesn't translate directly and needs to be adapted so it lands the same way with a Brazilian audience as it does with the original one.
Key takeaways
- Game localization covers dialogue, UI, marketing copy, and store listings.
- UI strings need context to translate accurately within space constraints.
- Humor and cultural references often need adaptation, not literal translation.
Need help with this?
Localizing a game touches dialogue, UI, and cultural references — here's what to plan for.